Stylized icon with overlapping folder tabs and the text 'North America' at the bottom.
Branding Graphic Design Logo Design

Designing the logo for Toyota motors final assembly engineering dept.

We worked with Toyota’s Final Assembly Engineering Department (FAE) to come up with an unofficial logo for the team to use for internal branding, merchandise, and documentation.

This project presented an interesting design challenge: crafting a mark that felt fresh and celebratory while respecting Toyota's established brand guidelines. The resulting design needed to be recognizable as part of the Toyota family, yet possess its own character to resonate with the FAE team and the spirit of the reunion.

FAE logo with the text 'North America' on a red background
FAE logo with a North American reunion in 2024 featuring stylized letters.
FAE logo with the text 'North America' on a black background
Red YETI travel mug with the FAE logo, set against a light gray background with a faint FAE outline.
A man with curly black hair wearing a navy polo shirt with a small FAE 2024 Reunion logo on the chest, standing against a plain gray background.
Close-up of the rear of a black Toyota SUV with a sticker on the back window that reads 'FAE 2024 Reunion' and features a design resembling a badge or emblem.
A gray Toyota storage container with a black grip strap hanging from it is placed in the open trunk of a vehicle. The trunk has a black interior and the background shows a blurred outdoor setting.
A black T-shirts with a front and back design. The back features a colorful graphic with red, orange, and yellow rectangles labeled 'CAN,' 'USA,' and 'MEX' with a topographical texture. The front shows a smaller simplified design.